Josh Martenson, a marketing operations coach by day, has been a passionate health advocate for many years. His passion started shortly after ignoring his mother's warning to avoid canola oil and non-stick pans. In his teenage years, Josh began experimenting with the carnivore diet, among other diets like vegan, vegetarian, and keto. While no diet is perfect, he found the carnivore diet to be the clear sustainable winner and decided to be dedicated even against the challenging social pressures to eat the standard. Years later, Josh had nearly half of his friends decide to try his diet, sparking the idea to help coach others who may be less experienced in these natural habits. TruthBod was born!

Josh also loves playing guitar (as was his profession at one time) outside if possible, and he loves meeting new people and learning why they think the way they do. (It's his touch of the 'tisum.)